President John F. Kennedy’s
speech was in response to the steel companies and their disregard of his word
when he asked for stable prices in manufactured products and wages as a part of
a program he had established. The program required sacrifice of a national
scale due to an economic crisis during that time. Of course he could not just
outright shutdown the company or have the owners removed; such actions would
cause a scandal the size of Mt. Everest. If he would have taken such a course
of action the whole nation would have eaten him alive; would’ve said that he
took the wrong course of action, that he is damaging American business, and
that he does not believe in the great capitalist values and freedoms of the
American nation and many other variations of these accusations. The media, the
public, and politics in general would have all turned against him. So he didn’t
do that and instead he turned the American population against the steel
corporations. Brilliant using tactics like this to get his way. He starts off
by sounding very sympathetic and reasonable in his requests for companies and
corporations of the United States, reasoning that due to the war going on and
the economic crisis going on in the country some sacrifices had to be made. He
sells his argument more by giving statistics on corporations that had to cut
back and how the steel corporations not only did not cut back prices but also
increased them, by giving statistics he not only gives more credibility but also
makes the steel corporations look bad on a mathematical view point. This whole
speech can really be summarized as the bashing of steel corporations and the catering
of the American masses sensibilities.
All of speech however, was
not just statistics followed by logical conclusions with undertones of bashing
steel corporations. It also had a good chunk of righteous appeal. Which for
those times of war was crucial for governments to have the support of the
American public and the only way for it to gain support was to appeal to
nationality and ethical reasoning. Kennedy gave a very good example of this in
has second paragraph where he combined both of these things. Using men who have
had to leave behind their families to fight for war and glorifying their deaths
as a great sacrifice for the safety of the country as an example in his speech
serves to give people a sorrowful yet patriotic feeling. Then he uses labor
workers that hold down their requests for wages as another lesser but just as important
of a sacrifice. He also puts himself at the level of the common American person
with “as do I” when talking about the difficulty of adjusting to when
“restraint and sacrifice are being asked of every citizen”. This gives the
American people a sense of unity and comfort, in thinking that their president
is on their side and goes through their same struggles. In using these methods
of persuasion that worked well in accomplishing the goal of gaining the
American population’s support and turning them against steel corporations